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KP Snacks Ad Campaign To Support Testicular Health

October 29, 2021: 12:00 AM EST
The Hayes, U.K.-based provider of crackers, crisps, popcorn, and nut snacks, whose KP Nuts campaign will support the testicular health charity Movember, has hired celebrity drag queen The Vivienne to be the campaign ambassador. The campaign features video content encouraging people to give themselves a health check. A KP marketing manager said The Vivienne’s sense of humor and appearances on Ru Paul’s Drag Race U.K. “make her the perfect ambassador” to educate men “on the importance of checking their nuts…”
Éilis Cronin, "KP Snacks appoints drag queen as Movember ambassador", Talking Retail, October 29, 2021, © Metropolis International Group Limited
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