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KP Snacks Invests In Hula Hoops Puft ‘Hula Licious, Hula Lightful’ Campaign

January 10, 2023: 12:00 AM EST
KP Snacks today announces a £1 million investment in its “Hula Licious, Hula Lightful” campaign, driving consumer awareness of the Hula Hoop Puft brand. The campaign will draw attention to the range’s great taste and low-calorie count, making it a strong daytime snacking option. Launching from the beginning of February, the campaign will run for six months across multiple channels including radio, Video on Demand and Out of Home.
"KP Snacks invests £1m in “Hula Licious, Hula Lightful” campaign for Hula Hoops Puft", Grocery Trader , January 10, 2023, © Grandflame Ltd
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