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KP Snacks Non-HFSS Reformulation Of Brands

March 15, 2022: 12:00 AM EST
KP Snacks will reformulate its Tyrrells, Popchips, Hula Hoops Puft and Penn State brands due to UK government restrictions regarding the promotion of HFSS products. By June, Hula Hoops Puft will be available in three non-HFSS flavors: Salt, Salt & Vinegar and Beef. Additionally, the entire Popchips range will be reformulated and relaunched in a phased rollout before the end of the year. Meanwhile, Tyrrells' bestselling Lightly Salted flavor will be reformulated and available in multiple pack sizes from May. This reformulation follows Tyrells’ January launch of non-HFSS flavor Mediterranean Herb. By the enactment of the new legislation in October, KP claims it will have one of the largest non-HFSS ranges within the crisps, nuts and snacks category. While KP Snacks recognizes the importance of providing healthier options for consumers, it will continue to offer its popular HFSS items, such as the core range of McCoy's and Hula Hoops. 
Niamh Leonard-Bedwell, "Tyrrells, Popchips and Hula Hoops Puft to get non-HFSS reformulation", thegrocer.co.uk, March 15, 2022, © William Reed Ltd
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