Kraft-Heinz’s Deal With APC Microbiome Greatly Expands Its Snack Innovation Potential

December 4, 2020: 12:00 AM EST

Market researcher Global Data says major food companies like Kraft-Heinz and Nestlé are heavily engaged in researching plant-based food technology while expanding rapidly into the space. An example of the priority is Kraft-Heinz’s recent deal to conduct research on fermented ingredients with APC Microbiome. The arrangement allows the company to try novel flavors and formulations without wasting time on internal, potentially dead-end, research. The recent surge in coronavirus cases, and the ensuing lockdowns, is pushing consumers to buy savory snacks and condiments and pushing companies to speed up development of new products, especially for at-home consumption. By focusing on ingredient and formulation innovations via the APC Microbiome partnership, Kraft-Heinz can better align with strengthening demand for “clean” and “safe” products “that will resonate with consumers during these trying times.”

"Kraft-Heinz making bold investments in growing savory snacks market", Global Data, December 04, 2020, © GlobalData Plc

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Kraft-Heinz’s Deal With APC Microbiome Greatly Expands Its Snack Innovation Potential

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