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Kraft Partners with Drug Company to Develop Bioactive Food Ingredients

March 1, 2009: 07:38 AM EST
Kraft Foods Global Inc. is teaming up with Minneapolis-based drug company Medisyn Technologies Inc. to develop bioactive ingredients for food. David Land, president of Medisyn, explains the company’s approach: “Rather than going on a fishing expedition, you create a rational approach by identifying a market need and intelligently working toward fulfilling that need.” The aim is to identify the specific properties required, find the compounds with those properties, and then look for sources in nature. He says the result is a significant reduction in development time. Kraft says it underlines its strategy of complementing internal R&D efforts with external collaboration, and alliances like this help it to get to market quicker. Land says that trends show opportunities in fighting weight, diabetes, cholesterol, osteoporosis and high blood pressure, but it has also been working in areas such as mental health, including anxiety and mental focus.
Diane Toops, "Kraft Foods Global Thinks Outside the Box with Bioactive Ingredients", FoodProcessing.com, March 01, 2009, © Food Processing
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