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La Colombe CEO Says The “Mobile Experience” Is The Next Big Thing

September 25, 2017: 12:00 AM EST
Coffee roaster and retailer La Colombe’s socially-conscious CEO Todd Carmichael
believes his product’s ability to saturate roughly 37 percent of the grocery market in seven months is a sign that the coffee industry is ready for “the next big thing” – a mobile experience he wants to lead – involving the ability to have a crafted coffee drink anywhere using self-heating cans, or recyclable aluminum single-serve pods that make café-quality hot lattes at home. The company’s ready-to-drink Draft Latte will surpass its hospitality and café revenues this quarter. “The RTD thing is a monster,” he said, a $3 billion market, “and it’s growing fast.”
Dinah Wisenberg Brin, "Backed By Chobani Founder, A Local Coffee Chain Pushes A Revolution", Forbes.com, September 25, 2017, © Forbes.com LLC
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