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Lawsuit Alleges Poultry Farmer’s “100% Natural” Label Claim Is Deceptive

July 29, 2017: 12:00 AM EST
Three nonprofit organizations are suing poultry company Sanderson Farms in federal court for using the claim “100 percent natural” in its product advertising. The Center for Food Safety, Friends of the Earth, and the Organic Consumers Association, filed the lawsuit in the U.S. District Court for the Northern District of California, alleging that “consumers are being deceived” by the claim because synthetic drug residues were found in Sanderson’s poultry meat. The company, third largest poultry producer in the U.S., denied that it administers drugs to its flocks, except penicillin “when needed.” [ Image credit: © Sanderson Farms  ]
Aerin Einstein-Curtis, "US Organizations File Complaint Against Sanderson Farms Over Use of ‘100% Natural’ in Advertising", FeedNavigator.com, July 29, 2017, © FeedNavigator.com
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