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Lawsuit Filed Against KIND Claims Granola Is Deceptively Labelled High-Fiber

January 9, 2023: 12:00 AM EST
Granola consumer Aimen Halim has filed a class action lawsuit against KIND LLC accusing the brand of deceptively marketing its granola as high fiber as it fails to meet consumer laws regarding the claimed percentage of fiber content. According to the daily recommended intake used by government agencies, a product should contain 20% of the daily recommended amount to classify as high fiber. For KIND granola, the 20% requirement is only met in a "bowl-size" 65-gram serving, which typically applies when granola is eaten as a cereal. However, according to the complaint, the company markets the granola as a snack rather than a cereal, as it is sold in the snack aisle. In the plaintiff's view, the labelling deceptively implies that the smaller 30-gram (⅓ cup) portion is high in fiber. The list of alleged offences includes violating "state consumer laws, fraud, breach of warranty, and unjust enrichment."
Wendy Leigh, "Lawsuit Claims KIND Granola Isn't Really A High-Fiber Item", Tasting Table, January 09, 2023, © Static Media
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