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Leading Brands Employ Blockchain To Get Most Value From Online Advertising

July 12, 2018: 12:00 AM EST

Leading brands, including Anheuser-Busch InBev, AT&T Inc., and Kellogg Co., are adopting blockchain technology to ensure that their online advertising is viewed by real people and not by computer-generated bots. Also, these major brands seek to use the technology to determine how much of their ad spending goes to middlemen. Designed as a “secure digital database” that can host a “record book” of transactions, blockchain lets business partners to maintain a record of their dealings and transactions. These data cannot be edited. 

Lara O’Reilly, "Big Advertisers Embrace Blockchain to Root Out Digital Spending Waste", Wall Street Journal, July 12, 2018, © Dow Jones & Company Inc
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