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LesserEvil Acquires Plant-Basd Bar Brand R.E.D.D

April 13, 2022: 12:00 AM EST
BFY snack brand LesserEvil announced it has acquired a majority stake in plant-based bar brand R.E.D.D. Founded in 2010, R.E.D.D. has built a growing business on its low sugar, high protein and fiber bars. The deal is LesserEvil's first acquisition and will allow the company to enter the snack bar category. R.E.D.D.’s high-quality health bars align with LesserEvil’s mission to make healthy, sustainable and less processed snacks. LesserEvil will take over R.E.D.D.’s production at LesserEvil's Connecticut facility and integrate the bars into its broader portfolio of snacks. This may lead to updates in R.E.D.D’s products’ taste, ingredients, texture and packaging. 
"LesserEvil Acquires R.E.D.D., Expanding Product Offering Into Bars", Business Wire, April 13, 2022, © Business Wire
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