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Lidl Sees Share Of Shopper Traffic Drop In US

October 8, 2017: 12:00 AM EST
Months after opening its stores in the US in June 2017, German discount retailer Lidl saw its share of store visits declined, according to an analysis by location-based data firm inMarket. Local rivals, including Kroger Co. and Wal-Mart, have recovered much of market share they lost when Lidl after Lidl opened its first nine US stores in June 15. Lidl grabbed 11 percent of customer visits to traditional grocers in nine markets in Virginia, North Carolina, and South Carolina, inMarket data revealed. Lidl's share of traffic fell below 8 percent in August, inMarket revealed.
Heather Haddon, "Lidl Stores Gain Little Traction So Far in U.S.", The Wall Street journal, October 08, 2017, © Dow Jones & Company, Inc.
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