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Lines Blurring Between Functional Foods, OTC Drugs, Supplements

December 1, 2021: 12:00 AM EST
A top exec at SnackFutures, the innovation and venture hub of Mondelēz International, told Fi Europe attendees recently that the lines between functional foods, over-the-counter drugs, and food supplements are getting fuzzier. According to innovations director Gil Horsky, ingredients that were common in the functional space – functional mushrooms, adaptogens, nootropics – are steadily moving into snacks and other foods. SnackFutures has explored the mushroom ingredient category with Millie Gram, a Mondelēz Global (East Hanover, N.J.) brand of nut-based spreads infused with mushroom blends and other ingredients.
Jeff Gelski, "Mondelez executive forecasts snacking trends", Supermarkets Perimeter, December 01, 2021, © SOSLAND PUBLISHING COMPANY
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