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Lori's Potato Chips Finds Winning Recipe For THC-Spiked Snacks

October 12, 2020: 12:00 AM EST
It wasn’t long after recreational cannabis was legalized in Washington State in 2012 that consumers began to look for alternatives to smoking pot. They turned to THC-infused edibles, a trend that proved to be a shot-in-the-arm for companies selling sugar-based items like gummies and hard candy. Seattle-based Craft Elixirs, which began by making pot-infused syrups, introduced a potato chip line in 2018, but it didn’t catch on. A reformulation and re-introduction finally got the brand – Lori’s Potato Chips – on track. The new lineup includes Roasted Garlic Chips fried in THC-infused olive oil and a Sweet Potato Chip seasoned with cinnamon, brown sugar, and sea salt. All are vegan, kosher, and made with organic potatoes. One of the benefits of the chips is that they offer THC newbies the option of micro-dosing. A single $7 bag contains 10 milligrams of THC, with roughly 15 chips per bag. Needless to say, demand for all Craft Elixirs products has increased since the pandemic hit.
Leslie Kelly, "These THC-Infused Edibles Are So Hot Right Now", Forbes Media, October 12, 2020, © Forbes Media LLC
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