Louisiana Entrepreneur Grows His Dream Business From South American Seeds

November 29, 2021: 12:00 AM EST

Aaron Gailmor’s healthy snacks venture – two-year-old Brass Roots – began when he encountered sacha inchi seeds in the bulk foods aisle of a California grocery store. The South American and Caribbean sacha inchi plant produces fruit with large, edible seeds that can be roasted, ground into powder, or pressed to extract oil, and are rich in protein, fiber, and heart-healthy fats. They are also free of many of the allergens associated with peanuts and tree nuts. After forging a relationship with a Thailand-based grower/supplier, he launched in New Orleans at the end of 2019. The company now makes three butters, three varieties of roasted seeds, and three “puffs,” essentially healthy versions of Cheetos. The company’s first round of investment came from a small venture capital firm in Chicago. A second round came in January 2021 from John B. Sanfilippo & Son Inc.

Rich Collins, "N.O.-Based Snacks Startup Bets on South American ‘Superfood’", Biz New Orleans, November 29, 2021, © Biz New Orleans

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