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Magic Spoon Cereal Sticks To Its Successful Social Media-Based Marketing Plan

July 10, 2021: 12:00 AM EST
After six months of research and testing, entrepreneurs Gabi Lewis and Greg Sewitz, creators and sellers of a cricket protein snack bar business, convinced investors that their new breakfast cereal – Magic Spoon – could be sold directly to consumers at a premium price. Three years after launch, the company has raised $16.5 million, and their company – with about 300,000 fans on Instagram – has experienced triple-digit growth year-over-year. And unlike standard breakfast cereals that sell in grocery stores at $4 a box, Magic Spoon – grain-free and keto-friendly with zero-to-two grams of sugar and 13-plus grams of protein, in six flavors – is still sold exclusively online in packs of four, delivered all at once or monthly, for $39. The company remains focused on its social media presence and on building brand awareness with popular influencers and podcasters.  
Alexandra Sternlicht, "From Cricket Protein To DTC Cereal: How Magic Spoon’s Cofounders Built Instagram’s Favorite Cereal", Forbes.com, July 10, 2021, © Forbes Media LLC
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