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Magic Spoon Has Benefited From Pandemic’s Boost Of Cereal Industry

September 17, 2020: 12:00 AM EST
The N.Y.-based direct-to-consumer (DTC) start-up offering a keto-based high-protein, low-carb cereal,   has seen its sales “massively” accelerate in recent months along with other cereal brands as people choose comfort food during quarantine. With a very active Instagram (200,000 followers) and Facebook presence, and colorful branding, the company also does many influencer campaigns – Tonight Show drummer Questlove is a big fan and investor – whose success compares in share to bigger channels. Another key factor is word-of-mouth, mainly because Magic Spoon products are marketed with health benefit claims. “It’s better if customers see someone they trust talking about the product and not just us,” says co-founder Gabi Lewis. The company admits its products are pricier than competitors, but notes that “it’s just the reality of selling a healthier product.”[Image Credit: © Magic Spoon]
Trung T. Phan, "Magic Spoon’s Gabi Lewis: “People are looking for food that offers comfort and nostalgia”", The Hustle, September 17, 2020, © Hustle Con Media, Inc
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