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Magic Spoon To Expand Offline Retail Footprint

February 1, 2023: 12:00 AM EST
Magic Spoon is broadening its retail launch to more than 6,800 stores nationwide. Initially a direct-to-consumer brand, Magic Spoon entered Target stores last summer. The brand will now expand to more Target stores, as well as Walmart, Kroger and Albertsons stores. Each store will carry the brand’s best selling core flavors, including Fruity, Frosted, Cinnamon and Cocoa, with some retailers to carry additional specialty flavors.
Megan Poinski, "Magic Spoon expands retail launch to 6,800 stores", Retail Dive, February 01, 2023, © Industry Dive
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