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March 16, 2020: 12:00 AM EST
Magic Spoon, which describes itself as the “world’s first low-carb, high-protein breakfast cereal”, was identified by New Hope for innovating in the "More Protein Please" trend amongst exhibitors at the Natural Products Expo West 2020. Magic Spoon, which looks much like Cheerios, is developed to be a healthier version of favorite childhood cereal ‘without the junk, sugar, carbs or guilt’. It is also grain-free without wheat, rice or soy. The products comes in four flavors, fruity, frosted, cocoa, and blueberry and is kosher, GMO-free and keto-friendly. The company took over a year to formulate its cereals which are make from a milk protein blend, natural sweeteners, and oils and sweetened with monk fruit, Stevia and Allulose. Each bowl of Magic Spoon has 11gs of complete protein, just three net carbs per bowl and costs $1.39 (or $1.25 with a subscription).
"5 protein-packed companies innovating in 'more protein please' trend", March 16, 2020
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