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Magic Spoon’s Success Through Social Media

June 16, 2022: 12:00 AM EST
Start-up cereal company Magic Spoon was founded in 2019 with the aim of providing a healthy alternative to sugary, iconic cereals. Magic Spoon’s cereal is gluten-free, grain-free, low-carb and high in protein and is available in several large retailers including Target and Walmart. While cereal brands such as Frosted Flakes and Froot Loops target children, Magic Spoon caters towards young adults who are more health conscious. Magic Spoon reaches this demographic through social media marketing, which has been key to the company’s success. Since its founding, the company has reached out to influencers to promote its products on platforms such as TikTok, Instagram and podcasts. The company also has an affiliate program, where members can make 20 percent commission on every purchase made through their link. Magic Spoon also makes less targeted advertisements through Facebook ads. 
Taylor Huang , "Here's How Magic Spoon's Popularity Exploded", Mashed.com, June 16, 2022, © Static Media
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