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Maine Crisp Rebrands As Better With Buckwheat To Launch More Buckwheat Snacks

September 7, 2023: 12:00 AM EST
Maine Crisp has been rebranded to become Better With Buckwheat, as a precursor to launching its buckwheat products in more snacking categories. CEO Lewis Goldstein said: “As consumers embrace buckwheat as an ingredient that delivers taste, nutrition, and sustainability benefits, we see enormous potential to bring buckwheat to multiple snack categories”, appealing to those that want products that are gluten-free, grain-free, non-GMO or vegan. The Maine Crisp line will be retained and Better With Buckwheat is launching a new range of crackers in three flavors: Sea Salt, Everything, and Rosemary & Herb. 
Jenna Plasterer, "Maine Crisp Rebrands as Better With Buckwheat and Bolsters Buckwheat Snack Portfolio; Karen Getz and Lewis Goldstein Share", Deli Market News , September 07, 2023, © Deli Market News a publication of Vantage Point Media, LLC
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