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Malt-O-Meal Launches Re-Brand

May 24, 2022: 12:00 AM EST
Post Consumer Brand’s Malt-O-Meal has recently launched new colorful branding and packaging for its bagged cereals. The budget brand includes 36 flavours of breakfast cereals, with varieties like Frosted Mini Spooners, Cinnamon Toasters and Fruity Dyno-Bites coming in among the 40 top sellers of the category. Most of its cereals are packed in re-sealable bags as opposed to traditional bag-in-box cereals, which require less packaging. Its rebranded cereals are available at grocery stores nationwide.
Gill Hyslop, "Americans continue to prioritise quality above affordability, even in tough times", Bakery and Snacks, May 24, 2022, © William Reed Ltd
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