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August 24, 2021: 12:00 AM EST
The elderly and “ultra-health-conscious” are no longer the only drivers of demand for healthy functional snacks, according to a recent Glanbia Nutritionals-sponsored survey of 2,001 British consumers. With post-pandemic healthy eating on the rise, and better nutritional information available to all consumers, the demand for the ultimate functional snacks increasing among a wider array of snack buyers. Key data from the survey: younger generations (in particular, 25-34-year-olds) demand high-protein snacks; 43 percent of Baby Boomers prefer foods to be made with simple, real ingredients; 43 percent of Gen Z prefer to have something labelled as “no preservatives, artificial ingredients, high fructose corn syrup, or trans fats;” and “conscious indulgence” is on the rise, with healthy, clean label chocolate fudge brownies and peanut butter cups “the top two preferred flavors.”
Gill Hyslop, "Creating snacks to combat the age-old longevity challenge and other health issues", BakeryAndSnacks.com, August 24, 2021, © William Reed Business Media Ltd
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