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January 18, 2021: 12:00 AM EST
Among the important themes highlighted by Innova Market Insights in the sweets and snacks categories are provenance, sustainable sourcing, and packaging. The researcher’s 2020 survey found that 85 percent of global consumers want to learn more about where their food comes from. In response, food companies are working harder to meet evolving ethical, environmental, and clean label consumer demands using creative, meaningful storytelling to communicate this. Sweets and snacks companies are emphasizing ingredient provenance for raw materials such as nuts, cocoa, and sugar, along with ethical credentials and packaging sustainability. Other key trends include: plant-based; demand for different formats, new plant proteins; personalized nutrition that features healthy and immune-supporting ingredients; and the availability of “branded cinema-style snacks” in the home.
Elizabeth Green, "Sweets and snacks innovation bolstered by sustainability storytelling, says Innova Market Insights", FoodIngredientsFirst.com, January 18, 2021, © FoodIngredientsFirst.com
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