Market Researchers Reveal Snacking Trends For 2020

September 3, 2020: 12:00 AM EST

The major trend uncovered by recent snack market research data is the pervasive impact of the coronavirus pandemic – and associated stay-at-home behaviors. Because of the pandemic, and ensuing panic buying, consumers bought indulgent treats like salty snacks in larger quantities. Salty snacks – potato chips, tortilla chips, cheese snacks, etc. – have been the No. 2 food item contributing to dollar growth at retailers since early March, according to IRI, and tallied $21 billion in sales for the 52 weeks ending June 14. As the country reopens, Industry observers expect continued: demand for large package sizes and multipacks; reliance on ecommerce; strong emphasis on flavor, especially bold flavors, international and regional; and reliance on good quality, cheaper private label snacks. Lastly, “In the long-term, pent-up demand will reignite consumer preference for the new and different, the unusual.”[Image Credit: © Thomas B. from Pixabay]

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Market Researchers Reveal Snacking Trends For 2020

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