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Mars Acquires Kind Snack Company

November 17, 2020: 12:00 AM EST
In a deal reportedly valued at about $5 billion, privately held candy giant Mars, the company that produces M&M’s and Snickers, is acquiring New York-based Kind North America, maker of snacks that contain no artificial flavors or preservatives The deal comes three years after Mars took a minority stake in the company, expanding categories and distribution of Kind snacks into more than 35 countries (including China, Germany and France) and into eight total categories (including frozen and refrigerated). The company also launched new products such as Kind Bark, Kind Frozen Bars and Kind Smoothie Bowls.
"Kind and Mars Announce Next Step in Partnership to Build a Kinder World and Bring Healthy Snacks to People Worldwide", Business Wire, November 17, 2020, © Business Wire, Inc.
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