Mavericks Snacks Introduces Brand Targeting Preadolescents

October 23, 2020: 12:00 AM EST

The Santa Monica, Calif.-based company is debuting a snack brand for pre-teens at Target stores after a successful introduction at Whole Foods Market locations in April 2020. Created by Green Park Brands, a holding company started by Livio Bisterzo, Mavericks markets two peanut-free, school-safe products that meet USDA Smart Snacks requirements. Crackerz contains eight grams of whole grains per serving; Cookiez has “40 percent less sugar than the leading natural competitor and 60-75 percent less than iconic conventional brands.” The brand is also available on Amazon. The target demographic is the “older sub-segment of 8-11-year olds” within a broader target demo, 4–11-year olds (middle childhood years). The biggest marketing challenge is reaching young children and raising product awareness without in-store sampling and fewer parents shopping with kids. But the company says it saw a “crescendo in unit velocities” at Whole Foods using a “back to school” promotion and velocities have so far continued.

Elaine Watson , "‘Authentically kid-first’ brand Mavericks Snacks heads to Target after successful debut at Whole Foods", FoodNavigator-USA.com, October 23, 2020, © William Reed Business Media Ltd

Domains

FOOD BUSINESS NEWS
Market Segments
News
Brands & Marketing
Companies
Consumers
New Products
Savory Snacks

Geographies

Worldwide
North America
United States of America

Mavericks Snacks Introduces Brand Targeting Preadolescents

Domains

Geographies

Categories

See also: