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McCabe's Granola To Pitch Its Product To Walmart Buyers In Virtual “Open Call” Event

September 10, 2020: 12:00 AM EST
The Cincinnati granola maker will present its case to Walmart buyers on Oct. 1, 2020, via virtual pitch meetings that could mean a major leap forward for the Seven Hills Food brand. According to reports, a successful pitch could quadruple the number of stores that carry McCabe’s Granola products if it can convince buyers they belong on Walmart store shelves. Walmart chose 850 companies out of 4,800 applicants for this year's event. McCabe's is made with expensive olive oil, a more healthful ingredient than the canola oil or brown rice syrup that others use. McCabe's keeps prices reasonable by cutting back on some of its profit margins, but the products still cost around $6 to $6.50 while others run about $3.50.[Image Credit: © McCabes Granola]
Steve Watkins, "Cincinnati-based McCabe's Granola gets into Walmart product pitch program", Cincinnati Business Courier (Ohio), September 10, 2020, © Cincinnati Business Courier
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