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McDonald’s Continues To Ride The All-Day-Breakfast Wave To Profitability

April 25, 2017: 12:00 AM EST
Despite warnings that the all-day-breakfast fad would peter out soon, McDonald’s continues to ride a wave of earnings prosperity thanks to the menu ploy. The fast-food giant reported a surprising global same-store sales hike of four percent during Q1 of fiscal 2017, and a 1.7 percent hike in U.S. same-store sales. McDonald's pointed to continued success of its all-day breakfast menu, as well as Big Mac and drink deals, as reasons for the better-than-expected gains. And, although top-line sales slid four percent during the quarter, profit grew eight percent to $1.2 billion. Earnings per share hit $1.47, easily beating the Wall Street consensus of $1.33. [Image Credit: © McDonald's ]
Maggie McGrath, "The McBreakfast Bump Continues: All-Day McMuffins Boost McDonald's Q1 Sales", Forbes, April 25, 2017, © Forbes Media LLC
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