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Meal Replacement Beverage Company Gains Venture Capital Infusion

September 14, 2018: 12:00 AM EST
Austrian food and beverage investor Square One Foods has acquired a seven percent interest in Saturo Foods of Vienna, Austria. Founded in early 2017, Saturo makes a range of RTD meal replacement drinks formulated with proteins, lipids, carbohydrates, minerals, and vitamins. The target market is individuals with busy lifestyles. One 500 ml bottle contains up to 25 percent of the daily balanced nutrient intake. Square One’s “six figure round” will be used to finance distribution plans, recruit additional manpower, and expand product lines, the company said. Saturo is discussing a large Series A funding round within 6-9 months. The company says it has “the potential to establish a new category of meal replacement drinks and will soon be an integral part of our beverage range, like Red Bull or Coca-Cola."
Will Chu , "Saturo secures six-figure investment to fund ‘new meal replacement drink category’", Nutraingredients-USA, September 14, 2018, © William Reed Business Media Ltd
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