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MicroSalt Unveils Salt Me! Chips With 50% Less Sodium

August 15, 2022: 12:00 AM EST
Florida-based British tech company MicroSalt has unveiled its proof-of-concept foray into the savory snack sector with Salt Me! potato chips. Salt Me! potato chips use a patented technology that delivers the same salty flavor as regular potato chips, but with 50-70 percent less sodium. MicroSalt uses what it claims to be the world’s smallest salt crystal, which dissolves faster than typical salt grains to provide a more intense flavor. With its technology, MicroSalt aims to revolutionize the salt category by launching a table salt-style alternative. It will first launch in the UK, and is experimenting with more savory snacks, including popcorn and tortilla chips. 
Gill Hyslop, "The sweet taste of salt: MicroSalt poised to 'evolutionise' the snacks category with the world's smallest salt crystal", BakeryAndSnacks.com, August 15, 2022, © William Reed Ltd
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