Microsalt’s Low-Salt Chips Will Be Sold In Large N.A. Supermarket Chain

October 8, 2021: 12:00 AM EST

The so far unnamed chain will market SaltMe! potato chips, developed by the U.S. subsidiary of U.K. investment firm Tekcapital’s portfolio company Salarius. The chips will be available in more than 800 of the chain’s stores in 2022. In September 2020, the company hired food distributor Gehring-Montgomery Inc. to assist in the sale of Microsalt products in the U.S. The distinguishing feature of MicroSalt is its small salt particles – one hundred times smaller than table salt – that use a large surface area-to-volume ratio to generate a salty taste with less salt. Microsalt expects SaltMe! to become “a national brand” in the low-sodium snack category. The company is hoping other food manufacturers will use MicroSalt in their products.

Francesca Morgan, "Tekcapital hails MicroSalt’s North American roll-out", Vox Newswires, October 08, 2021, © Vox Newswires

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