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Microsoft Wins Business Software Contract With Coca-Cola

April 27, 2020: 12:00 AM EST
Microsoft Corp. has won a five-year deal with Coca-Cola to supply business software, including its Teams chat app and Dynamics 365, a suite of Microsoft tools that competes directly with Salesforce.com Inc. Microsoft has been working to win more customers for its specialized software such as apps used by customer service and sales employees. The company said Coca-Cola will use Microsoft technology to pull together information several internal systems, using artificial intelligence to fetch data from them and answer questions. A Coca-Cola information technology exec said in a statement that Microsoft’s software would help the company by “replacing previously disparate and fragmented systems” and will eventually be used to help quickly answer questions from the beverage maker’s customers, which include major retailers and grocers.[Image Credit: © The Coca-Cola Company]
Stephen Nellis in San Francisco, "Microsoft wins five-year deal with Coca-Cola to supply business software", Reuters , April 27, 2020, © Thomson Reuters
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