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November 16, 2021: 12:00 AM EST
The 72 million American Millennials – born between 1981 and 1996 – have been deeply affected by the COVID-19 pandemic, and are now placing a higher priority on health and wellness than any other generation. In consumer surveys, the Natural Marketing Institute (NMI) found that 77 percent of Millennials saw a healthy, balanced lifestyle as “very” or “extremely important” in 2020. It is not surprising, then, that Millennials are driving three of the biggest trends in health and wellness: immunity-boosting foods and supplements (beets, cider vinegar, citrus fruits, fermented vegetables, garlic, ginger, leafy green vegetables, etc.); flexitarian diets (reduced meat consumption); and plant-based products; and solutions for better sleep and mental health (melatonin, magnesium, CBD).
Marie Griffin , "Millennials Move Health and Wellness Market in New Ways", Progressive Grocer, November 16, 2021, © EnsembleIQ
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