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Millennials Not Very Adventuresome When It Comes To Eating Out

June 5, 2017: 12:00 AM EST
According to new Harris Poll research, Millennials are extremely loyal to chain restaurants like Five Guys, Chick-fil-a, and Starbucks. The data are somewhat counter-intuitive because Millennials are known to favor experiences like travel over collecting “stuff.” But it turns out they also value convenience, affordable prices, and familiarity, which chain restaurants have in spades. It doesn’t hurt that chain eateries have taken to social media platforms to make ordering and picking up easier. Facebook and Instagram enable chains to engage with customers using mouth-watering pix of menu items, a phenomenon known as “food porn.” 
Nicole Spector, "Why Millennials Are Hooked on Chain Restaurants", NBC News, June 05, 2017, © NBCNews.com
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