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Millennials Push Beverage Makers Toward Clean Label

June 16, 2017: 12:00 AM EST
The Millennial generation is driving the clean label trend as they seek drinks that are authentic and healthful, in particular natural, organic and non-GMO. Their preferences are also driving a trend toward premiumization because Millennial consumers are willing to pay a higher price for these characteristics. The result is that beverage manufacturers are asking flavor suppliers for ingredients that reflect Millennial preferences, especially certified organic, non-GMO, natural – and “true-to-nature” – and allergen-free flavors to mention on their labels. [ Image credit: © Ocean Spray Cranberries  ]
Amanda Del Buono, "Millennials, Clean Labels Impact Beverage Flavor Selection", Beverage Industry, June 16, 2017, © BNP Media
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