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Millennials Will Drive Growth Of Frozen Foods, ConAgra CEO Says

November 15, 2017: 12:00 AM EST
Conagra is betting that frozen foods will continue to grow – dollar sales were up two percent over the last 12 months – as Millennials try to save money and time, and still eat healthfully. The company has launched several new products within its frozen food brands, including Healthy Choice, Banquet, and Marie Callender's. Although the company does not say how much it spent on the revamp of those brands, the investment seems to be paying off. All three have posted sharp gains after the new lines were launched. The company also introduced new products under the Frontera and Alexia. CEO Sean Connolly said ConAgra’s next target is likely to be snack foods.  [Image Credit: © Healthy Choice.com ]
Angelica LaVito, "Conagra's Bet on Frozen Food Appears to Be Paying Off", CNBC, November 15, 2017, © CNBC LLC
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