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Mindful Snacker Launches With New Cooking Technology

January 5, 2021: 12:00 AM EST
The British company says it will announce a ground-breaking new cooking process next month that makes a potato crisp with significantly lower fat and salt-content. According to the female entrepreneurial team behind the company, the product will offer the convenience sector, independent grocery stores and delis, health/wellness outlets, and coffee chains “a portfolio solution for the health-conscious consumer.” Backed by London-based venture specialist Pilot Lite, the start-up has enough financial security to plan on larger-scale in-store marketing and POS support for retailers to ramp up sales. Other better-for-you product launches are planned for 2021 across a range of categories.  
Sam Danley, "Mindful Snacker launches in the U.K.", Food Business News, January 05, 2021, © SOSLAND PUBLISHING COMPANY
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