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May 4, 2021: 12:00 AM EST
The British company, which earlier this year debuted an innovative cooking process that makes a potato chip with significantly lower fat and salt, said its new Simply Roasted crisps lineup will arrive on U.K. store shelves in June. The better-for-you crisps are roasted rather than fried, delivering half the fat, significantly less salt, and 99 calories per serving. The brand is launching with Sea Salt, Mature Cheddar & Red Onion, Sea Salt & Cider Vinegar and Black Truffle flavors, with more – Korean BBQ, Katsu Curry, Thai Green Curry, and “Naked” – to follow. Grab and go and share bags will be available on Amazon and the Simply Roasted website. Impulse bags are priced at £1.19 ($1.66), while share bags are £2.29 ($3.19).
Fiona Briggs, "Healthy snacking start-up, Mindful Snacker, debuts range of ‘better for you’ crisps", RetailTimes.co.uk, May 04, 2021, © RetailTimes.co.uk
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