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Mintel: Being Healthy Is No Longer Just About Losing Weight

May 25, 2021: 12:00 AM EST
Bakers and snack makers in the BFY arena need to be aware of how the pandemic has shifted consumer dietary concerns and behaviors if they want to take advantage of emerging opportunities, market researcher Mintel says. No longer is being healthy just about losing weight or exercising. The data show that consumers’ top priorities now center on strengthening the immune system, managing stress, improving sleep quality, and eating more healthful foods. And, issues such as sustainability and contributing to a healthy society are now part of the BFY mindset. Products that promote wellness – clean label, natural, reduced sugar or salt, etc. – are even more important since the onset of the pandemic. Lastly, there is an opportunity for bakers and snack makers to introduce foods that promote mental and emotional health.
Dan Malovany, "Taking better-for-you to a ‘better’ place", Baking Business, May 25, 2021, © SOSLAND PUBLISHING COMPANY
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