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September 14, 2021: 12:00 AM EST
Snack makers experimenting with flavors in hopes of broadening snack appeal should pair an unusual one, such as baobab or guajillo chili, with a familiar format, such as tortilla chips, according to Lynn Dornblaser of Mintel. Or, if experimenting with snack chip ingredients, they should try an unconventional base ingredient, such as seaweed or dried portobello mushrooms, combined with cheddar, barbecue, or another popular seasoning. Other snack innovation insights Dornblaser shared with SNAXPO21 attendees: be sure the name lives up to the ingredients – a cayenne pepper snack, for example, better be spicy; if concerned about delivering a healthy snack use chickpeas or plantains and highlight their better-for-you benefits; and experiment with flavors on more receptive younger consumers.
Dan Malovany, "Effective ways to expand a brand’s appeal", Baking Business, September 14, 2021, © SOSLAND PUBLISHING COMPANY
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