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Mintel Says Unique Flavors Boost Indulgence In Healthier Snacks

May 23, 2023: 12:00 AM EST
Mintel’s The Future of Salty Snacks Market Report found that 37 percent of consumers believe that incorporating unique flavors into healthier snacks can create a sense of indulgence, although Mintel advised that a combination of familiar ingredients and novel flavors is essential to attract consumers to new snack options. Mintel also suggested that clear messaging about flavors and ingredients can enhance a product’s premium feel.
Gill Hyslop , "The emerging flavour trends in the salty snacks category", Bakery & Snacks, May 23, 2023, © William Reed Ltd
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