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Mom’s Pancake Mix Recipe Spawns A Fast-Growing Baking Business

January 24, 2018: 12:00 AM EST
Kodiak Cakes has come a long way from the time (in the early 1980s) when co-founder Joel Clark hauled a red wagon full of his mom’s whole-grain pancake mix door-to-door selling to neighbors. In the mid-1990s, Clark and his brother launched a business based on their mother’s pancake recipe, showcased it in 2014 on the TV show Shark Tank, and haven’t looked back. The company recently announced it is launching 20 new whole-grain, high-protein products this year ranging from frozen waffles to baking mixes. Next on the radar is the multi-billion-dollar baking mix market. On the launch pad are a high-protein brownie in a cup and box, and high-protein muffin mixes..  [Image Credit: © Kodiak Cakes ]
Stephen Daniells, "Kodiak Cakes’ CEO: ‘We’re Growing 80% Year-On-Year and Approaching $100 Million’", FOODnavigator-USA.com, January 24, 2018, © William Reed Business Media Ltd
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