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Mondelēz Innovation Hub Forms Start-Up Program For “Well-Being” Snacks

February 10, 2021: 12:00 AM EST
SnackFutures, Mondelēz International’s innovation and venture hub, has formed a start-up engagement program designed to drive mutual growth between entrepreneurs and the Mondelēz ecosystem. The CoLab program is looking for early-stage, snack brands with a “well-being” positioning. The 12-week program, customized for each participant’s business challenges and growth priorities, will accept up to ten start-ups, each of which will receive a $20,000 grant. Candidates must be based in the U.S., be generating at least $500,000 in revenue, have high growth potential, align with the Mondelēz innovation priorities, and can benefit from working with Mondelēz and its partners. 
Missy Green, "Mondelēz’s SnackFutures to incubate ten well-being snack start-ups with CoLab", Food Ingredient First, February 10, 2021, © CNS Media
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