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Mondelēz Sees No Post-Pandemic Slump In Online Snack Sales

November 14, 2021: 12:00 AM EST
The Chicago-based snack foods company says the pandemic-driven snacking boom will continue to grow even after mobility restrictions are lifted, mainly because consumers are now used to using digital devices to buy food online. Homebound snack shoppers have become fairly savvy at using ecommerce channels as a “lifeline during the pandemic,” said Mondelēz executive Maurizio Brusadelli. The company’s ecommerce sales have jumped by about 30 percent this year in Asia, the Middle East and Africa. In China, online buying comprised 20 percent of total sales, helped by partnerships with TikTok and Alibaba Group Holding Ltd. “People were forced to buy online during the pandemic, and then they continued to buy online,” Brusadelli said.
Anuradha Raghu, "Mondelez Sees Online Snack-Shopping Boom Lasting Beyond Pandemic", Bloomberg, November 14, 2021, © Bloomberg L.P.
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