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Mondelēz Stake In New Keurig Dr Pepper Enables Future Rewards

January 31, 2018: 12:00 AM EST
Snack and candy company Mondelēz International has purchased a 14 percent stake in Keurig Dr Pepper, the company created by the recent acquisition of Dr Pepper Snapple Group by Keurig Green Mountain. The relatively small investment nevertheless gives Mondelez an insider’s perch to watch company performance, according to industry researcher Mintel, which notes that the stake could lead to a boost in investment or outright acquisition. This, in turn, would give Mondelēz a product portfolio that could compete against Nestlé, PepsiCo and other food and drink corporations. “In particular,” Mintel said, “Keurig Dr Pepper would allow Mondelēz to re-enter the fast-growing global coffee market and also to leverage Dr Pepper Snapple’s partnerships with emerging ready-to-drink beverage brands.”
Jennifer Zegler, "Mondelēz Could Emerge as a Winner in the Keurig Dr Pepper Merger", Blog entry, Mintel, January 31, 2018, © Mintel Group Ltd.
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