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Mondelēz Venture Unit Joins Group Dedicated To The “Upcycled Economy”

March 11, 2021: 12:00 AM EST
SnackFutures, the Mondelēz International, Inc. innovation and venture hub has joined the Upcycled Food Association (UFA), a nonprofit organization dedicated to preventing food waste by growing the upcycled economy. SnackFutures, created in 2018 with a focus on well-being snacks, the unit has made planet-first innovation a pillar of its portfolio strategy. The first two brands launched by SnackFutures were CaPao, which upcycles parts of the cacao fruit into plant-based snacks, and Dirt Kitchen Snacks, made from produce that would normally become on-farm waste due to surplus, ripeness, or bruising. The UFA, which has established a standard definition of upcycled foods, also created the Upcycled Certification Program, which allows brands and businesses to apply for a third-party certification of ingredients and products. It will launch later this year.
"SnackFutures Joins Upcycled Food Association", CSR Wire, March 11, 2021, © CSRwire, LLC.
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