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More Non-HFSS Snack Releases in U.K.

March 18, 2022: 12:00 AM EST
More snack brands are launching and reformulating products ahead of the U.K. government’s upcoming HFSS embargo, which limits the placement and promotion of HFSS snacks. PepsiCo's Walkers has also announced the launch of its first non-HFSS chip range named 45% Less Salt. The range will debut with three flavors: Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar. Healthy snacking startup Simply Roasted recently launched with a range of non-HFSS crisps. The crisps are made using three different ovens to remove the moisture from potatoes, which lowers the amount of fat required. Last year, Emily Veg Thins, Snack a Jacks, and Eat Real also announced reformulated non-HFSS recipes. 
Gill Hyslop , "The snack brands gearing up for the HFSS clampdown", Bakery and Snacks, March 18, 2022, © William Reed Ltd
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