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More to a Bar than Meets the Eye

February 1, 2009: 04:18 PM EST
Nutrition bars have the potential to offer all things to all people – if flavor and texture stability issues can be overcome. Challenges include the desired taste, flavor and color of the finished product, solubility, bioavailability, pH level, safety/toxicity, interactions among various ingredients and bioavailability and stability of the individual ingredients, says Ram Chaudhari, PhD, FACN, CNS, senior executive vice president and chief scientific officer of Fortitech. Balancing high-protein bars, adding vitamins at the right stage of the process, and selecting the correct form of a particular nutrient are crucial factors, Chaudhari says. When it comes to ingredients, old favorites like protein, vitamins and minerals still rule, but superfruits such as açai, goji berry, mangosteen, pomegranate and blueberry are increasingly popular. Bars that target specific health issues look to be the way to the future, as are meal replacement bars. Look for more bars that contain vitamin D, calcium, magnesium, zinc, omega 3s, fiber, prebiotics, CoQ10, soy, whey proteins and antioxidants, Chaudhari says. They’ll also start appearing in a wider range of outlets.
"Bar Basics", Nutraceuticals World, February 01, 2009, © Nutraceuticals World
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