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February 3, 2021: 12:00 AM EST
When entrepreneur Matt Feldman went vegan after moving from Hawaii to San Francisco, he found he missed his favorite snack: beef jerky. Working at first with portobello mushrooms, then with King Oyster mushrooms, and with the help of an expert in food product development, he perfected a recipe for Moku, a shelf-stable, plant-based jerky “that really taste[s] like meat." To enhance the naturally-meaty mushrooms, he added umami, savory notes from chickpea miso and coconut aminos, and a little sweetness from maple syrup. To scale the business he needed a partner. Enter Melissa Facchina of Siddhi Capital, who just happened to be searching for a tasty plant-based jerky product in which to invest. Though on the market only a few months, sales have been strong. The company will remain focused on the DTC channel, and is looking forward to its upcoming Amazon Prime listing.
Mary Ellen Shoup, "Moku mushroom jerky targets health-conscious meat eaters: 'We want to build a clean label meat alternative brand platform'", FoodNavigator-USA.com, February 03, 2021, © William Reed Business Media Ltd
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