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Natasha’s Law Focuses British Consumers – And Food Companies – On Food Allergens

October 31, 2021: 12:00 AM EST
Increasing numbers of British consumers are demanding more food allergen information and allergen-free products, thanks in part to Natasha’s Law. Enacted in 2019 to protect allergy sufferers – Natasha died of anaphylactic shock after eating a badly-labeled snack – the law is now in effect, The law, plus recent trends in dietary patterns, pose continued challenges for labeling and innovation in the growing free-from sector. For one thing, many food manufacturers were unprepared for the new regulations: four in ten businesses had never heard of the law, while eight in ten said they were unprepared. Nevertheless, a Mintel free-from foods report, which noted a free-from slowdown in 2019 in the U.K., says sales growth accelerated in 2020. Value sales rose by 16.9 percent year-on-year to break through the £1 billion ($1.4 billion) ceiling.
Michelle Perrett, "Free-from food: Natasha's Law and green thinking fuel trends", FoodManufacture.co.uk, October 31, 2021, © William Reed Business Media Ltd
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